Idea
A high-contrast system of logo, typography and recurring graphic elements organises the information.
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741 FitnessLocation not publishedSport & leisureYear not publishedDesign · Production · Installation
741 Fitness – clear visual guidance
The brief
A clear brief. A transparent implementation.
Existing glass and entrance surfaces needed to bring the brand, opening hours and guidance together clearly.
Implementation
Graphics for glass, doors, lockers and information surfaces were adapted to each format and installed.
Execution
The completed surfaces present the brand and relevant information as one coherent visual system.
Project details
Material and scale. Detail in context.
The gallery shows the completed solution from several perspectives, making execution and details easy to understand.
Material & execution
What supports the project technically.
Materials and services are matched to use, substrate and the intended visual effect.
Material & execution
Glass and lettering filmPrinted information panel