Design
Clear surfaces, strong contrast and a reduced information hierarchy make the message quick to understand.
Inhalte werden vorbereitet.
741 FitnessLocation not publishedSport & leisureYear not publishedFilm · Print · Installation
From streetscape to a strong brand surface
The brief
The gym was barely recognisable as a business from outside.
Before the project, it was difficult to tell that the building housed a gym. The windows conveyed too little information, the brand had almost no presence in the streetscape and the offer was not immediately clear.
1
Location
4
Concept elements
6
Project phases
Solution
Clear design for rapid recognition.
Because the graphics had to work from a distance, we developed a visually clear solution with strong recognition. The logo, brand colours and key messages were arranged for quick comprehension and to form one coherent image across the individual panes.
Result
A clear brand that provides orientation.
The finished graphics strengthen the location’s presence, convey the character of 741 Fitness and give passers-by clear orientation before they enter.
Documented views
A look inside the completed brand world.
The project series shows the façade impact and complementary interior graphics. Together, the images reveal the consistent wayfinding system.
Concept
Design, material, production and installation as one system.
The exact material specification remains open in the project documentation and has deliberately not been filled in speculatively.
Production
The artwork was precisely segmented so every element could be produced separately and installed in the correct order.
Installation
The films were positioned and applied precisely to create one coherent appearance.
Project process
Six transparent phases.
Analysis of the location, sight lines, window divisions and customer requirements.
Analysis of the location, sight lines, window divisions and customer requirements.
Give your location a clear profile.
Together we develop graphics that fit your business, work from a distance and are professionally delivered.